The 2023 Women’s World Cup has captured the attention of football fans worldwide, with talented female players showcasing their skills on the field.
However, these football stars have also carved a significant presence in the digital realm, particularly on Instagram, where their posts command substantial earnings.
From Swiss striker Alisha Lehmann to US veteran Megan Rapinoe, these athletes are using social media to connect with fans and boost their brand value. Let’s explore the Instagram earnings of some notable players participating in the tournament.
Alisha Lehmann: Leading the Instagram Earnings Chart
Switzerland international Alisha Lehmann has emerged as the highest-earning star on Instagram, with each post garnering more than £241,000.
The Aston Villa women’s team star boasts an impressive follower count of over 13 million, surpassing even fellow tennis legend Roger Federer. Lehmann’s popularity on the platform is fueled by her striking bikini photos and travel updates, captivating her global fanbase.
Alexia Putellas: Spanish Midfield Maestro on Instagram
Spain’s Alexia Putellas, a midfielder with 2.9 million followers on Instagram, rakes in nearly £89,000 per post.
Her Golden Ball award and FIFA’s Second Best Female Player titles in 2021 and 2022 have further bolstered her popularity. Despite facing injury setbacks, she remains a prominent figure in the sport and has returned to compete in the Women’s World Cup with Spain.
Jordyn Huitema: Canada’s Football Goddess on Instagram
Canadian striker Jordyn Huitema, deemed the goddess of Canadian football, boasts over 1.6 million followers on Instagram.
For each post, she commands nearly £60,000, highlighting her strong influence and appeal. Huitema’s skills have led her to wear the OL Reign shirt at the US women’s soccer championship, and she is eager to shine at the upcoming Women’s World Cup.
Alex Morgan: Iconic Veteran Captivating Instagram Fans
A veteran name in women’s football, Alex Morgan, captivates over 10 million followers on her personal page.
Each post on her Instagram account brings in approximately £44,000. Known for her talent, striking beauty, and Sports Illustrated swimsuit appearances, Morgan also captains the San Diego Wave FC. Her legacy and activism for equality make her a celebrated personality both on and off the field.
Sakina Karchaoui: French Defender on Instagram
French international Sakina Karchaoui enjoys an income of more than £23,000 on Instagram, boasting 723,000 followers.
The 27-year-old PSG star, sponsored by Nike, Xbox, and Pandora, holds both Moroccan parents’ heritage. As part of the France team competing in the Women’s World Cup, Karchaoui aims to leave her mark on the prestigious tournament.
The Women’s World Cup 2023 has not only showcased incredible football talent but also highlighted the social media prowess of its stars.
From Switzerland’s Alisha Lehmann to Germany’s Jule Brand, these female footballers are effectively leveraging Instagram to connect with their fans and build their personal brands.
