Man City probably did not expect that the acquisition of Erling Haaland from Dortmund not only helped them succeed on the pitch, but also achieved economic benefits.

On April 27, after Man City’s 4-1 win over Arsenal, Haaland was spotted posing next to former Oasis member Noel Gallagher in a pair of Y-style underwear.

Noel Gallagher also revealed More revealed, when entering the changing room of Man City, I saw Haaland walking back and forth in the room in such a cool condition.

Thanks to this photo that went viral on social media, a lingerie store benefited greatly as sales skyrocketed by 45%. This is personally shared by TOFS sales director, Tracy Ford: “In the past, we faced stiff competition from the boxer shorts model. However, thanks to Haaland, people are interested in returning to this kind of tradition.”

But not only that store, but Man City itself is also experiencing impressive growth because of the “golden egg” named Haaland. The Norwegian player has signed a multi-million-pound contract with shoe manufacturer Nike, and almost always appears in its advertising and photo shoots.

During the 2022 World Cup at the end of last year, although he could not go to Qatar because Norway did not qualify, Haaland brought new commercial values ​​to Man City, when he filmed a cooking video with Riyad Mahrez or simply go out and relax with masculine sportswear…

Man City recently said that this is a record year for the club’s retail department, because one Man City shirt is sold every 12 seconds, the highest transaction they have ever seen.

In addition, jerseys with Haaland’s name on them were also the most purchased, and sales have skyrocketed in Scandinavia. Even Man City are finding that Haaland is bringing in a new wave of young fans who are starting to support the club through their idols.

That’s why his agent Rafaela Pimenta confidently said of the client’s future transfer value: “Haaland will break all records. To me, he is worth 1 billion euros.

Maybe no one will pay that price, but he will create unprecedented effects both on and off the pitch. Haaland is also very professional and a character that attracts big sponsors.”