The stage is set for a monumental event in women’s football as the FIFA Women’s World Cup 2023 approaches. However, this edition promises to be different, thanks to the involvement of an unexpected savior – Lionel Messi.

Messi’s partnership with Argentina, adidas, and Budweiser signifies a significant shift in promoting and uplifting women’s football. This article explores how Messi’s influence and participation underscore the importance of women’s football and generate a global audience like never before.

The Joy of Argentina’s Victory: Argentina’s recent triumph in the men’s World Cup brought immeasurable joy to a nation that had waited for 36 long years.

Now, Vanina Correa, the captain of the Argentine women’s team, aims to bring further pride to her country as she leads them in the FIFA Women’s World Cup 2023. Supporters proudly wear the Argentine jersey, while adidas and Budweiser have embraced this historic tournament as a powerful platform for promotion.

Messi’s Support and Symbolism: Lionel Messi will don Argentina’s away kit, a jersey inspired by the vibrant Quᥙebrada de Humahuaca mountains.

The black base is adorned with veins of teal, green, blue, and orange, resembling minerals running through masses of rock. The inclusion of Messi, alongside the adidas logo and Argentina badge, further emphasizes the significance of his involvement in the tournament.

Promotion and Advocacy: Adidas has recently demonstrated its commitment to the FIFA Women’s World Cup by engaging football legends and advocates for women’s football in a captivating campaign.

The campaign, titled ‘Play Until They Can’t Look Away,’ features a star-studded lineup including David Beckham, Leon Goretzka, Ian Wright, Jenna Ortega, and the men’s World Cup hero, Lionel Messi.

Through fast-paced visuals, this campaign aims to showcase the extraordinary talents and unwavering passion of these incredible football players, garnering global attention and support for the upcoming tournament.

With Lionel Messi’s involvement, the 2023 Women’s World Cup has taken on a new level of excitement and importance. His collaboration with Argentina, adidas, and Budweiser has generated widespread interest and support for women’s football.

This tournament symbolizes a turning point, where the talents and achievements of female footballers are celebrated on a global scale. As the event approaches, the world eagerly awaits the crowning of a new champion, and Lionel Messi’s influence will forever be remembered as the catalyst for change in women’s football.