Haaland denied trademark with its own name. Man City striker Erling Haaland has been unable to trademark the name “Erling Haaland”. The reason is that someone has registered this name before.

Through Advokatfirmaet Schjodt, Haaland has submitted three applications to the patent board in Norway. One is to register his trademark signature.

The second is to register for a special occasion to celebrate sitting meditation. The third is to register using his own name “Erling Haaland” as a trademark.

According to Knut Andreas Bostad, head of design and trademarks at the Swedish patent office, Haaland’s signature and celebratory style applications were approved without a hitch.

Bostad said the Man City star will now have the exclusive right to use this trademark in Norway and have the opportunity to use this right for international registration.

However, Haaland’s final application to trademark its own name was not approved. “We received an application for Haaland as a trademark on September 8, 2022.

They applied it so they could use it to sell clothes, shoes and a few other things. are some of the things that Erling Haaland also registered later, so we couldn’t license Haaland because there were people who applied first,” Bostad said.

The reason Haaland was not approved for the name “Erling Haaland” as a trademark was because it was too similar to the registered trademark “Haaland”. The trademark is owned by a 29-year-old man from Oslo. Haaland will have three months to appeal the decision.

If the first registrant is determined to have intentionally taken Haaland’s name, using the striker’s popularity as an intention, then a complaint will be filed and the original owner will lose the right to take “Haaland” as brand name.

Norwegian media tried to contact the current owner of the brand name, but the 29-year-old refused to answer.

Haaland currently has three options, according to the patent panel. One is to disapprove, file a lawsuit against the current owner. The second is to pay for consent to use the name. The third is to buy the name from the owner.

According to Bostad, in the Norwegian patent panel there is a so-called obligation to use a trademark in this country. That means that within 5 years of the registration being approved, the owner must use it, i.e. create a product using the trademark.

The 29-year-old from Oslo trademarked “Haaland” last September. This therefore means that the person does not need to manufacture any products for the next 4 years without losing the rights to the Haaland name.